Romney’s “Binders Full of Women” Becomes Instant Internet Craze

People love to make fun of the dumb things that politicians say, but since social media has become such a huge hit in recent years, the Romney comment has risen to newer heights. After the second round of the Presidential debate, the phrase, “binders full of women”, coined by Republican candidate Mitt Romney became an instant meme. A hilarious tumblr parody, a twitter account (@Romneys_Binder) with more than 13,000 followers and counting, and a Facebook fan page resulted. #bindersfullofwomen became a trending topic on Twitter and the phrase also became the third fastest rising search on Google during the televised debate.

Whether you had the chance to watch the debate or not, you have probably heard this phrase tossed around. The context of this hilarious statement derived from Romney’s response to a question. Obama answered the question by focusing on an act that he signed into law, the Lilly Ledbetter Fair Pay Act of 2009. Romney, however, put his foot in his mouth yet again.

Romney started to answer his question by divulging a personal account that he felt was adequate enough to put his opponent’s response to shame. He discussed his time as Massachusetts’s governor and how he strove to hire more women for his cabinet. Since there were no women presented suitable for the position, he related that this was a problem he wanted to change. In typical Romney fashion, he stated:

“And- and so we- we took a concerted effort to go out and find women who had backgrounds that could be qualified to become members of our cabinet. I went to a number of women’s groups and said, ‘Can you help us find folks,’ and they brought us whole binders full of women.”

Even though this was completely taken out of context and he actually did something about the problem, this statement happened to do the opposite of making a strong stand for women. The memes prove this, as more and more are posted daily making the binders full of women sound more like a dominant male’s little black sex book.

YouTube is also full of various Binders Full of Women parodies. There was a video made titled “Binders Full of Women feat. Mitt Romney and 2 Chainz.” The title alone is bound to be funny; because, why should the Governor running for office even be in the same sentence with a rapper who makes songs known more for their catchiness than their quality. The video starts off with Governor Romney speaking during the second debate then goes on into repeating the phrase “binders full of women” over a 2 Chainz song. The part of the video that makes it funnier is that it is playing over a slideshow of memes relevant to the joke. Once the song is over, the songs artwork comes up. It resembles the artwork that we see when anyone from GOOD Music releases a song; it is black and red. But in this case the bolded red words for the title are Binders (Full of Women). Below that, usually where the names of the artists is placed are the names, Mitt Romney, Paul Ryan, and 2 Chainz. Good song collaboration, huh?

The Daily Beast’s Jake Heller and Ben Teitelbaum also created a hilarious video. They sing, dance and flip through the laminated pages of their binders as they discuss all sorts of women from Michelle Obama, Hilary Clinton and Kim Kardashian. 

I think the question we should be asking ourselves now is ‘what will Romney say next?’

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Posted on October 29, 2012, in October and tagged , , , , , . Bookmark the permalink. Leave a comment.

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